The Gruff Goat | Capture Moments Today — Elevate Your Presence

From September 2025 - to the present I’ve worked as the Social Media Manager and Content Creator for local Edinburgh bistro The Gruff Goat.

It’s been a highly rewarding role that has taught me a lot about how to market a bistro to the wider city. My goal has been to curate a social media page that depicts f a cozy, well-loved, and family-run establishment that, despite having opened recently, seems as though it could have been in the city for years.

In order to do so my photography focuses on creating high-quality visuals of the food as well as aiming to capture members of staff in small moments of happiness— smiling without knowing I have the camera pointed at them. Occasionally I take photos of patrons, too, but I consider consent to be photographed very important. If I take a photo of a customer, or of a staff member, I always notify them that I took the photo and ask for permission to upload onto social media.

A close-up of a salad with various vegetables and toppings, with a container of butter and kitchen equipment in the background.

The exterior of a restaurant called 'The Gruff Goat' with large windows and a white awning. Several people are standing and sitting outside, some eating and others walking past. There are signs mentioning wine, food, cocktails, breakfast, coffee, and

A smiling woman with glasses sitting at a restaurant table with various drinks and dishes in front of her. Behind her, a window reveals a historic building outside.

Close-up of a fresh vegetable salad with black olives, sliced onions, chopped lettuce, and guacamole in a white bowl at a restaurant, with a blurred kitchen or chef in the background.

Close-up of a salad with cherry tomatoes, avocado, red onion, mixed greens, and a drizzle of dressing on a white plate rimmed with brown, on a dark surface with a beige bowl partially visible at the edge of the image.

People sitting at a table in a cafe, viewed through a foggy or blurred glass window. Two women and one man are visible, with one woman having blonde hair and the man with short dark hair. The background shows a city street with a stone balcony and wi

Various bottles and packages, including condiment bottles, in a refrigerator or storage area.

Close-up of a professional espresso machine in a coffee shop, with black handles and illuminated control buttons.

Plate of cooked breakfast food including sausage, fried eggs, potatoes, and toast, with a man in the background showing a cheerful expression.

A stack of receipts on a wooden surface, with a black clip, a camera, and a blue object nearby.

Close-up of a grilled steak with a smoky background, out of focus kitchen or grill setting.

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